Episode Summary
Syncro is a unified IT management and security platform built for MSPs and IT teams, and Orchestrate Technologies shows what that looks like in practice. In this Partner spotlight, Vincent Williams, CEO of Orchestrate Technologies, shares how his Cincinnati, Ohio MSP built a winning strategy around subscription-based IT services delivered as a platform. Orchestrate has been in business for about 15 years, and its goal is to make sure its clients benefit from technology the same way the business does. For Vincent, that starts with automating the routine, day-to-day work so his team can focus on higher-level items.
Vincent had tried a few platforms before, and while each had things he liked, none brought everything together. Syncro did. It connects RMM with billing, and it manages the ticketing system, giving Orchestrate one fully integrated platform to grow on. That shift also changed the economics of growth, letting the team scale by the agent rather than by the endpoint. Billing was the first big win: what used to be a manual slog through spreadsheets, with no automatic reconciliation of licenses, became an automated process thanks to Syncro’s integrated billing and its early integration with Pax8.
Security is where the model comes together. It is Orchestrate’s number one priority, and Syncro helps the team keep it consistent by automatically installing endpoint security and tying it back to the SOC on the back end for Orchestrate’s clients. On top of that EDR foundation, Vincent has built a layered approach, adding bolt-on services and moving into compliance and security, while working in tandem with Syncro to turn on new features for his end users as they roll out.
Guest-at-a-Glance
💡 Name: Vincent Williams
💡 What they do: CEO
💡 Company: Orchestrate Technologies
💡 Noteworthy: Vincent leads Orchestrate Technologies, a Cincinnati, Ohio MSP with about 15 years in business that delivers subscription-based IT services as a platform. He has built a tiered, agent-based model on Syncro, pairing automated billing with a layered security approach for his clients.
💡 Where to find them: LinkedIn | Orchestrate Technologies Website
Key Insights
Scale by the Agent, Not the Endpoint
Orchestrate had tried a few platforms before Syncro. Some had features the team liked, but none brought everything together in one place. What won Vincent over was Syncro’s ability to connect RMM with billing and ticketing, giving him a fully integrated platform to grow on and a partner he could scale with.
“We found this really simplified all-in-one platform that would help us scale not based on endpoint, but based on the agent.”
Vincent Williams, CEO, Orchestrate Technologies
That model changes the math of growth. Instead of scaling by the endpoint, Orchestrate scales by the agent, which keeps pricing predictable and gives the team room to expand without watching every device count.
Automated Billing That Reconciles Itself
The first big impact was billing. Before Syncro, reconciling licenses meant working through a stack of different spreadsheets by hand, with no automatic way to catch what was off. Vincent credits Syncro as a pioneer here, pointing to its integrated billing and early integration with Pax8, which turned that manual chore into an automatic process.
“That feature alone has saved us a ton of time and tens of thousands of dollars probably in annual revenue, just making sure that we’re auditing those licenses, that automatic reconciliation is occurring, and that we can do the right thing by our clients.”
Vincent Williams, CEO, Orchestrate Technologies
Now the reconciliation happens on its own. Orchestrate audits its licenses continuously, catches what used to slip through the cracks, and does right by its clients in the process.
PSA and RMM Together for Security and Consistency
Bringing the PSA piece together with the RMM piece gave Orchestrate’s technicians more functionality and visibility. A user is matched to a device on the RMM side, so the team gets a single, consistent view of who has what and can act on it with confidence.
“So for us it’s greater security, it’s greater consistency in terms of what we’re able to provide for our end users, our client base.”
Vincent Williams, CEO, Orchestrate Technologies
That unified view also lets Orchestrate wrap everything into a tiered, subscription-based model. Clients get exactly what they need, no more and no less, on a consistent basis, so they can put the savings toward their own growth.
Partner Takeaways
Build Security Up in Layers
Security sits at the top of Orchestrate’s priority list, and Syncro helps the team deliver it consistently. Syncro automatically installs endpoint security and ties it back to the SOC on the back end, giving Vincent the assurance that no endpoint is left uncovered and no gaps creep in. With that EDR foundation in place, Orchestrate layers on add-on and bolt-on services and is moving into compliance and security, building protection up in tiers rather than all at once.
Keep the Stack Consistent and Simple by Working in Tandem With Syncro
Vincent’s approach is to stay inside the sandbox Syncro provides. The platform brings a lot of tools, features, and functionality together, then offers a choice of add-ons to meet specific needs, which keeps Orchestrate’s stack consistent and simple. As Syncro enables new features, Vincent turns around and enables them for his own end users.
“So I like to work in tandem with Syncro to ensure that those features, as they enable them, we’re actually turning around and enabling those for our end user base.”
Vincent Williams, CEO, Orchestrate Technologies
Don’t just manage IT. Secure it with Syncro.
See how a fully integrated platform helps you scale by the agent, not the endpoint. Book a demo or start a free trial at syncrosecure.com.
Syncronized is the MSP podcast that drives MSP growth, from startup to scale-up. In each episode, we dive into the topics that matter most to IT providers, such as automation, AI, service delivery and profitability. Join us as we engage with experts and gain hands-on insights and practical advice you can directly apply to propel your business forward.
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