Buyers want AI that delivers results, and they’ve just stopped trusting vendors who are overpromising. The data backs it up, and it matches what our MSP owner customers are telling me. Here’s where Syncro stands.
Proof Over Promises
It surprises nobody that 72% of buyers now call AI a must-have or a differentiator when choosing software (G2, 2026 Buyer Behavior Report). But the other statistic that gets me thinking: 87% of buyers say they’re more likely to purchase from a vendor that’s transparent about what its AI does and how it uses data, even over a cheaper option.
Transparency now beats price.
Buyers are verifying, too. TrustRadius found that 94% of buyers who use AI in their research fact-check what it tells them. They’ve learned they have to: PwC’s 2026 CEO Survey found 56% of CEOs saw no revenue gain and no cost reduction from AI in the past year.
The Landscape Is Changing Every Day
Opinion on AI comes in all shades of grey, and it’s moving daily.
Google made AI Mode the default search experience for more than a billion people in May, while DuckDuckGo saw visits to its no-AI search experience triple around the same time. Mozilla shipped a Firefox setting that switches generative AI features off entirely. In IT management, some vendors have declared the arrival of “autonomous IT,” embedding AI into packages and pricing tiers whether technicians asked for it or not. Spend 10 minutes in any MSP community and you’ll find the frustration: AI bolted onto existing tools, features you can’t turn off, claims that fall apart in daily use.
When AI is pushed to customers instead of being built for them, trust erodes.
What MSP Owners Are Telling Me
I recently asked a group of MSP owners where AI helps them and where it worries them.
Jasper Grewal, CEO of ROI Technology, reaffirmed what we’ve been hearing all year: “I think AI should be used as a force multiplier. It should enhance, not replace. That’s where MSPs will really differentiate themselves: when they use AI to increase productivity, not replace people.”
Joel Burgess, CEO and Co-Founder of BullerTech, saves “up to 15 minutes” per escalation from Syncro’s AI ticket summarization. His read on our approach: “Syncro is asking the right questions about what we should automate, when we should bring a human in, what we should escalate, and that continues to make sure humans are the ones making the final decisions.”
MSPs are asking for the same two things: time back, and a say in where automation ends and their people take over.
Where Syncro Stands: Choice, Transparency, Control
Syncro is a unified IT management and security platform built for MSPs and IT departments, and our position on AI is simple: it’s your business, so it’s your call.
Choice. Every AI capability in Syncro is something you decide to turn on. Adopt it on day one, or leave it off entirely. The platform performs either way.
Transparency. We tell you what our AI features do, what data they touch, and what they cost. We lead with product performance and let AI earn its place as a proof point, never as the headline.
Control. You decide where automation ends and your people begin. AI in Syncro keeps humans making the final call, because the MSPs we serve built their businesses on relationships.
Your Security Comes First
Syncro builds AI capabilities into its platform to help you resolve issues faster, reduce manual work, and make better use of the data already in your environment.
Your data is not used to train AI models outside of Syncro’s own systems and features. We disclose, at a category level, what AI does in the platform, how it is surfaced, and what control you have over it. AI suggestions inform decisions while your team makes the call before a change is made. Your data never trains outside AI models, and every AI capability is visible to admins and can be switched off at any time. Syncro meets SOC 2, GDPR, HIPAA, and CCPA requirements, with a BAA available on request.
That makes us bullish on AI. We believe MSP economics demand it: when AI removes 15 minutes from every escalation, that’s billable capacity recovered, multiplied across a team and a year. That’s the version of AI we think is worth getting excited about, adopted in workflows, measured honestly, and where the value shows up in your bottom-line.
Built for MSPs, Up to 45 Technicians
Syncro serves the MSP community who employ up to 45 technicians today. The platform has grown over the years: we still have great product-market fit for the smallest shops, and we serve right up to mid-market across the MSP landscape. Larger MSPs find our flat, per-user pricing incredibly competitive and the solution stronger and more capable than the alternatives. We constantly win in the SMB and mid-market MSP space against bigger competitors because the product fits how MSPs of that size run and scale. And we’re proud of that.
Earning It
Buyers are asking for AI that delivers results, explained honestly, priced clearly, and adopted on their timeline. That’s what we build. Our loyalty is to the MSP community that got us here, and we’ll keep earning it the same way we always have: a platform that performs, transparency in how we sell, and zero false promises.
Wherever you are on your AI journey, automating triage today or waiting for the dust to settle, Syncro will meet you there.
And if you’re still not a customer and like what you’re hearing, then give Syncro a try now, totally free for 14 days. No credit card required.
Built to build.
Share
Related Resources
